Live from NYC - Scaling Up with Syndication

The Real Estate Espresso Podcast

Live from NYC – Scaling Up with Syndication

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Live from NYC – Scaling Up with Syndication

Welcome to the Real Estate Espresso Podcast—a morning shot of what’s new in the world of real estate investing. I’m your host, Victor Menasce. This is The Weekend Edition. We’ve got a very special show for you today. Today’s show is a live presentation that I gave earlier this week at a conference in New York City called “Scaling Up with Syndication,” hosted by my good friend Matt Piccini.

Today’s episode is an excerpt of my talk, specifically where we’re talking about how to raise capital. Enjoy this live presentation from Scaling Up with Syndication. All right, everybody, welcome back. It is my distinct pleasure to introduce to you guys, Victor Menasce. If you haven’t met him, make sure you talk with him. He might be the world’s most interesting man.

I’ve known Victor for four or five years. He was the first guest in my new home a few weeks ago. Victor and I are working on a project together called “Goals Cruise.” For those of you who remember, I was plugging that on the weeklys. That was Victor’s thing and Y Street Capital. He’s going to tell you about that. He’s going to tell you about the projects that he’s working on and a lot of other great stuff. So without any further ado, Mr. Victor Menasce.

This morning, I found out a number of themes, so I’m actually going to tackle another quick presentation. What I’m going to talk about is going to be helpful as well. But I think you need this more.

Jenna, I loved your presentation. A lot of it resonated with what we do on a daily basis. I’m a big believer in the concept of educational marketing. There are different forms of marketing out there. Educational marketing is accessible to people who want to be educated. But again, it’s not for everyone. So you have to put content out there. It’s going to attract the right audience, but you got to put it out there.

Seven years ago, I came up with the idea of starting a podcast—the Real Estate Espresso Podcast. I did ask myself a simple question: why does the world need another podcast? And there were a few basic principles. The first was to come up with a show that would be different. Producing consistency is the key. Robby, a director of capital markets within Y Street Capital, said that about a third of our investors come pretty much directly from the podcast. So it is working on one level.

It starts with relationship. It’s not about collecting as many business cards or immediately messaging them on LinkedIn. It’s more about building genuine relationships.

Trust is essential. It’s a psychological contract with a lot of layers to it. It starts from whether I can trust you with small commitments to whether I can trust you to execute the plan. All these factors contribute to establishing trust.

Track record or previous results are next on the list. Remember this is a team sport. Your track record can include your achievements as well as the successes of more experienced team members.

Then comes the aspect of exploring compelling opportunities. What’s compelling is different for everyone; it’s subjective. You need to understand what’s compelling for your target audience.

The last element is alignment—finding the perfect fit between the goals for the money and the goals for the project. When you find alignment on all five fronts, raising money becomes relatively easy. It’s crucial to remember that one size doesn’t fit all when it comes to investments.