BOM - "Revenge Of The Tipping Point" by Malcolm Gladwell

The Real Estate Espresso Podcast

BOM – “Revenge Of The Tipping Point” by Malcolm Gladwell

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BOM – “Revenge Of The Tipping Point” by Malcolm Gladwell

Welcome to the Real Estate Espresso Podcast, your morning shot of what’s new in the world of real estate investing. I’m your host, Victor Menasce. Happy first of the month. On the first day of each month we review the Book of the Month. In order to be considered worthy of the Book of the Month, a book has to meet a very simple criteria. It has to be impactful enough that it will either change your life or your perspective on the world, and whether it does or not, of course, it’s entirely up to you.

Our author this month is Malcolm Gladwell. What’s so remarkable? I first read The Tipping Point maybe 15 years ago. I’ve read every other book he’s written ever since. These include Outliers, What the Dog Saw, David and Goliath, and Blink. There’s a reason why he sold 23 million books. He’s an extraordinary writer. He combines amazing storytelling with original research on social science. He illuminates what’s not obvious, but once you see it, you can’t unsee it.

His latest book, Revenge of the Tipping Point is a sequel to his first book The Tipping Point. Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers. He rediscovers a forgotten television show from the 1970s that changed the world, and visits the site of an historic experiment on a tiny cul-de-sac in Northern California. He offers an alternate history of two of the biggest epidemics of our day, COVID-19 pandemic and the opioid crisis. Revenge of the Tipping Point is, in my opinion, his most personal book yet.

With a characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions in our modern world. The central idea behind The Tipping Point is that trends can remain fringe, flying below the radar, but then something happens, and the adoption of the trend just takes off. So what is it that causes that trend to reach critical mass? The concept is somewhat universal. It can apply equally to videos that go viral on social media, to viral epidemics, and to crime waves.

There is ample research that viral behavior can be local as well. Epidemic-like behavior can be confined to a city or local county. Sometimes the drivers are more isolated to a group of people. Malcolm Gladwell is a genius at unmasking underlying patterns that only later become visible on deep examination.

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