Attracting Business With George Ross

The Real Estate Espresso Podcast

Attracting Business With George Ross

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Attracting Business with George Ross

In this enlightening episode of the Real Estate Espresso Podcast, host Victor Menasce speaks with highly-regarded real estate advisor, George Ross. Their thought-provoking discussion provides an old-school perspective on creating personal connections and breaking through communication barriers in the business world.

Building stronger relationships the old-fashioned way

George Ross, an advisor for Y Street Capital, advocates for personal relationships in business engagements. He suggests guiding the conversation to the client’s interests and needs, fostering a more successful exchange. George emphasizes the importance of controlling the conversation’s direction, even though the client sets the discussion topic.

An unconventional approach to problem-solving

George narrates a fascinating anecdote where he resolved a bottleneck issue by providing comprehensive loan documents within a much shorter time frame than predicted. This act of decisiveness won him the respect and permanent trust of his clients. The essence of his argument is the ability to understand the exact issue and swiftly devise a solution.

Benefits of quick thinking and extensive expertise

With his nuanced insights, George highlights the need to penetrate the fog of confusion and understand the core problem quickly. This skill relies on deep experience and carries out direct actions that work towards mutual benefits for the lender and borrower. This rapid problem-solving ability is one of George’s superpowers.

Successful communication for establishing professional relationships

The podcast also explores a few unconventional yet successful methods of initiating conversations that create rapport and lasting relationships with clients. George Ross underscores the importance of getting more information about the clients, addressing the heart of their concerns straight away, and eliminating potential barriers.

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