Back in the day, items you could not find in a local department store could be ordered from the Sears Catalog. They owned the market. The Sears brands became synonymous with quality. The Sears Kenmore appliances were a rebranding of other appliances from Maytag and Amana. Sears Craftsman tools were as good as any tools on the market. They were well positioned as as retailer and in the culture of a generation. Sears problems go beyond money. The problem is that they stopped being relevant to shoppers a long time ago. An injection of cash won’t fix that. They kept looking at the retail business as a numbers game and not as a customer experience. It’s a sad story of missed opportunities. They sat on the sidelines and watched as Internet commerce devoured their catalog business. Even Walmart, late to the party has recognized that the Internet is key to their survival.
The Real Estate Espresso Podcast
